If you have a friend who thinks the best way to meet women is by setting fires in college dorms, please do us all a favor and introduce them to an online dating site.
Here's a creepy idea: Reading ads for "CSI" on the side of an egg you're planning to turn into an omelette. Home Depot is going in a different direction by selling ads on its website.
People respond to incentives, and the world's largest software manufacturer should know this. So why won't Microsoft offer cash rewards for discovering security flaws? It's only smart business to do so -- a fact the people behind Firefox already know.