Brian Gongol
(6.5.2005)
The Economic Costs of Pseudoscience
(6.5.2005)
Why Brands Definitely Matter
Researcher concludes that unless you have a lot of specific knowledge about a product, your decisions will be driven by what's easiest to remember. Brands create those easy memories.
(6.5.2005)
TV-on-Demand Just Not Quite What We Hoped It Would Be