Brian Gongol
![The American Way](http://gongol.com/pics/$.gif)
The Economic Costs of Pseudoscience
![Business and Finance](http://gongol.com/pics/biz.gif)
Why Brands Definitely Matter
Researcher concludes that unless you have a lot of specific knowledge about a product, your decisions will be driven by what's easiest to remember. Brands create those easy memories.
![Broadcasting](http://gongol.com/pics/broadcast.gif)
TV-on-Demand Just Not Quite What We Hoped It Would Be