Wise Guys on WHO Radio

Brian Gongol

The WHO Radio Wise Guys airs on WHO Radio in Des Moines, Iowa on 1040 AM or streaming online at WHORadio.com. The show airs from 1 to 2 pm Central Time on Saturday afternoons. A podcast of show highlights is also available. Leave comments and questions on the Wise Guys Facebook page or e-mail them to wiseguys@whoradio.com.

Please note: These show notes may be in various stages of completion -- ranging from brainstormed notes through to well-polished monologues. Please excuse anything that may seem rough around the edges, as it may only be a first draft of a thought and not be fully representative of what was said on the air.

In the news this week

Health No more "brain games" for you

The FTC has settled a case against the people who promoted the Lumosity "brain games" products, saying that the company used false advertising to convince consumers to pay up for products to enhance cognition, when those products weren't actually proven to have those effects. Three things are interesting about this case: First, the FTC statement on the settlement specifically notes that the company used not just mass media but specific Google AdWords to target consumers who were worried about things like dementia and Alzheimer's. The fact they used the notion of targeted advertising itself as part of their case should send some shivers down a lot of spines in Mountain View, California. That kind of government action could have a chilling effect on Google's core advertising product. Second, the FTC says it has suspended a $50 million judgment against the company "due to its financial condition after the company pays $2 million to the Commission". In other words, "We could bankrupt you, but we'll just take $2 million instead and leave you to bleed." Interesting. Third, there is a risk that an over-zealous application of the FTC's standard (that the company must "have competent and reliable scientific evidence before making future claims about any benefits") could have a serious chilling effect on future commercial development of these kinds of tools. In other words, just because one company overstated its case doesn't mean the concept itself is bogus -- but by putting the hammer down, the FTC might just be discouraging useful innovations that others might seek to commercialize. A not-insignificant number of scientists have indicated their general worries about this very effect. That doesn't mean the government shouldn't tamp down the hype artists -- but there are other consequences that need to be borne in mind, too.

Computers and the Internet Boxing match to be broadcast in virtual-reality mode

Why? Probably just because they can. Other sports would probably be more fun to watch in VR mode.

Broadcasting Live viewing is now only half of US television time

That's down from 81% in 2008

Your role in cyberwar

Threats and Hazards Ukraine lost power due to a cyberattack

American systems are likely to be highly vulnerable to cyberattack, too. This should be cause for serious alarm. The investigative work is complicated, but what was targeted (and how) points pretty clearly in the direction of Russian attackers.

Security update

Street-smart social media

Gadget of the week

Health Gyroscopic gloves could help Parkinson's patients

If we can't cure the disease, we can at least mitigate the symptoms. A fantastic use of technology to make people's lives better.

You ought to follow...

Technically funny

Productivity tool

Business and Finance How much do meetings really cost?

Well-run businesses try to make good use of machine uptime, but what about people's uptime? Putting a lot of people in a room has a meaningful cost, so there had better be a return on that investment.

Dispatches from the flying-car future

Aviation News SpaceX is going to try landing a reusable rocket at sea

Reusable launch technology has moved far and fast since commercial developers got involved

Brian's Big Picture

Politics of technology

Jargon alert

Listener questions

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