"How to Win at the Sport of Business" by Mark Cuban

Brian Gongol

One-paragraph review: Mark Cuban's success needs little introduction; he is an enthusiastic salesman-entrepreneur of the first order, and most of this book is an attempt to capture some of his favorite thoughts on the subject. As a book, it is light and breezy almost to a fault (he confesses that it is really just a compendium of blog posts, and it reads like one), but there are enough nuggets included to make it worthwhile. More motivational than strategic in both its tone and substance, it's a fine business read for a short flight. A couple of rounds through a tougher editor might have produced a more polished finished product, but Cuban seems like the kind of person who resists that kind of supervision. So read it for what it is: A zippy pass through the head of an excited and successful entrepreneur.

Verdict: It's no Harvard Business School case study, but most readers will gain something from the text