Brian Gongol
![Broadcasting](http://gongol.com/assets/icons/2005icons/broadcast.png)
The ratings suggest that the Internet actually served as a great promotional tool for the television broadcasts, rather than as a competitive medium siphoning viewers away. Every medium has its place: There are things newspapers, radio, television, and the Internet can each do that the others cannot.
![Science and Technology](http://gongol.com/assets/icons/2005icons/sci.png)
Its value is multiplied several times over by the advent of SMS and mobile Internet access. The spread of LED lighting may also prove to be a huge bounty, since LEDs create light from very little power.