Gongol.com Archives: April 2012
Brian Gongol

April 2, 2012

Business and Finance How the beef industry should fight back
The perjorative name "pink slime" has been used to malign beef trimmings used in ground beef. It's a really awful slander, considering the stuff they're attacking is just plain old beef. But because the beef industry has failed to market the product in a comprehensible way (calling it "lean finely-textured beef" is fine for the FDA, but nobody is going to the store to pick up a pound of LFTB), they need to give it a sensible, marketable name. It should be called "the cookie dough cut". Everyone's familiar with rolling out a batch of cookie dough and using a cookie cutter to get shapes (like Christmas trees and Santa hats, for instance) -- and then rolling the excess dough back together again to cut more shapes. That's really all that LFTB is -- it's what's leftover from predetermined cuts (like New York strip), recaptured to prevent it from going to waste, and then processed just like the plain old ground beef that it is. Unfortunately, we live in a world where the two-second sound bite ("pink slime") is enough to persuade a lot of people -- even though it would only take about eight seconds longer to recognize that it doesn't deserve such an awful and slanderous name. But if people are going to be lazy, then it's important for the industry to strike back with its own two-second counter-name (like "the cookie-dough cut") and at least demand a fighting chance in the marketplace.

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