Gongol.com Archives: January 2023

Brian Gongol

January 23, 2023

Broadcasting It's not just your imagination: TV is going online

Streaming has overtaken broadcast television viewing, and not by a small margin: "Overall streaming gained 10.4 share points, climbing from 27.7% in Dec. of 2021 to 38.1% of total TV usage in Dec. of 2022. In contrast, broadcast usage was down 3.7% from November, and the category lost a share point to finish at 24.7% of total television, Nielsen said." The two modes of viewing have flipped positions.

Broadcasting Is anyone really serious about AM radio anymore?

Noted by radio consultant David Bialik, with a hint of indignation: "AM owners are grabbing available low-power FM signals to get the signal out -- and then they promote their FM, not the AM. We're even seeing major groups with 50,000-watt signals start broadcasting their programming on FM. Are they wholesaling their AMs?

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