Traffic Rankings for Major Business and Economics Websites
Brian Gongol

Next update: On or about June 3, 2013. The most recent ratings are always found at

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If your favorite site isn't listed, here's why.

The ratio of each site's page views or visits to that of the top-rated site is used to illustrate a relative level of influence (among visitors to business and economics weblogs) compared to that of the top 200 daily newspapers in the US (among all newspaper readers).


Site Average daily pageviews Pageview ratio
Blog A 200 200 / 200 = 1.000
Blog B 100 100 / 200 = 0.500
Blog C 80 80 / 200 = 0.400

Now, we compare these to the (old) circulations of some of the top 200 daily newspapers in the US:

Newspaper Daily circulation Circulation ratio
USA Today 2,528,437 2,528,437 / 2,528,437 = 1.0000
New York Times 1,683,855 1,683,855 / 2,528,437 = 0.6660
Los Angeles Times 1,231,318 1,231,318 / 2,528,437 = 0.4870
Chicago Tribune 957,212 957,212 / 2,528,437 = 0.3786
New York Daily News 795,153 795,153 / 2,528,437 = 0.3145

Thus, by pageviews, Blog A is the USA Today of the economics/business blogosphere, since it gets more pageviews each day than any other site in the same category. By pageviews, Blog B is the the Los Angeles Times of the economics/business blogosphere, and Blog C is roughly the Chicago Tribune of the economics blogosphere.

The rankings and comparisons are repeated on the basis of daily visits, as well:

Site Average daily visits Visit ratio
Blog A 150 150 / 150 = 1.0000
Blog B 100 100 / 150 = 0.6667
Blog C 50 50 / 150 = 0.3333

Thus, by visits, Blog A is the USA Today of the economics/business blogosphere, since it gets more visits each day than any other comparable site. By daily visits, Blog B is the New York Times and Blog C is roughly the New York Daily News of the economics blogosphere.

This comparison is helpful because no one would suggest that the New York Times is merely two-thirds as influential as USA Today -- even though it claims nearly a million fewer readers. Thus, a site getting just half the traffic of the top-rated site in the category may still be very influential in its own right; the newspaper rankings are intended solely to illustrate that fact.

These rankings are based solely upon the websites' publicly-available traffic logs; sites without those logs clearly available for public viewing are not included in these rankings, though they are listed in the general directory.