The Brian Gongol Show on WHO Radio

Brian Gongol

Podcast: Updated weekly in the wee hours of Sunday night/Monday morning. Subscribe on Stitcher, Spreaker, Apple Podcasts, Google Podcasts, or iHeartRadio

Show notes

Brian Dean announced that he's getting a data plan for his mobile phone, not long after he thought such a thing was completely unnecessary. It's just a single example of anecdotal evidence, but he's part of a much larger trend: It's estimated that a billion people will be using their phones to surf the Internet within two years. So if you have anything to do with a website of any sort, you might want to make sure that it's accessible from mobile devices. It's not the same thing to see a website on a widescreen monitor as it is to browse from a 320x240 pixel phone screen.

By the way, his new purchase contributed, at least in small part, to the recent big jump in GDP.

Ford is hiring at its Chicago plant where they build the Explorer. It's bad news for the union, which has had to accept the prospect of much lower wages for new employees, but it's great news for 1200 people who have been looking for work. It sure seems like 1200 jobs at lower wages are better than 0 jobs at a higher wage.

I've made the point many times before that I think most businesses, organizations, and even families should make ultra-long-term plans. It's a lost art: It was only six or seven decades ago that people who looked to the future were celebrated in whiskey ads.

A "Business Week" columnist has penned an article suggesting that a recession is a good time for a business to take on new risk. I beg to differ: Good entrepreneurs find really safe bets, then wager heavily on them. Making a big, safe bet is very different from taking on lots of risk.

Get the full version of this week's update with links at

Approximate transcript

This is an approximate transcript from tonight's show, generated via the Amazon Mechanical Turk. Some errors are inevitable.

Brian Gongol: You could listen to us...

Brian Dean: Yeah.

Brian Gongol: Participate in a conversation live on a Sunday night and just watch the pretty pictures if you want unless you wanted to get stuck with the 3-dimensional thing that CBS was trying to do with their tribute to Michael Jackson and then toting his kids out. I'll put dollars to donuts now that Joe Jackson has very specific plans to get Michael Jackson's kids in the performing industry, in the performance industry very quickly.

Brian Dean: Yeah.

Brian Gongol: I mean it's not going to be long at all.

Brian Dean: Well, they are older than Michael Jackson was when he started performing with the Jackson Five.

Brian Gongol: You know that is an excellent point, that is an excellent point and that just goes to further the argument.

Brian Dean: Well, what if they can't sing or dance?

Brian Gongol: It doesn't matter. There's a thing called Auto-Tune now. Have you ever listened to or watched the news that people will put up on YouTube now days?

Brian Dean: No.

Brian Gongol: OK, Auto-Tune is software -- I think it's on the iPhone and you may be able to get it elsewhere -- where you can actually harmonize a person's voice so that it actually comes out in a musical way. You can bring it into whatever pitch it should be.

Brian Dean: All right, OK. That's something I've needed for years in church. I tell you what, I can hook that baby up and just belt it out.

Brian Gongol: [laughs] You certainly could. And what you can do now is people will put through things like the Sunday morning talk shows, the news talk shows on the major networks, they'll put that through and Auto-Tune it so that these public officials talking about very important things (and I say that in capital letters), are all singing it in a sing-song voice that's unintentional. That's what Auto-Tune will do.

Brian Dean: That must be entertaining.

Brian Gongol: It's very entertaining. I would play an instance of it for you on WHO Radio right now...

Brian Dean: We could do a podcast that way.

Brian Gongol: Yes, we could Auto-Tune a podcast.

Brian Dean: [laughing]

Brian Gongol: You know, I don't think we'd sound very good.

Brian Dean: Wouldn't that be funny if we broke into like a Mickelson or Steve Deace podcast and just did that?

[both laughing]

Brian Gongol: We could get into a lot of trouble and it would probably be worth it.

Brian Dean: Oh, it would be so funny.

Brian Gongol: I think it would be absolutely worth it. You know, if we sound a little goofy tonight, there's very good reason. There was the 3-dimensional programming, but nobody had 3-dimensional glasses on.

Brian Dean: Except the people who were in the audience...

Brian Gongol: Where it was already 3-dimensional.

Brian Dean: Well, I guess there were screens or something on stage.

Brian Gongol: But then the people on stage that were actually in 3-D must've just looked weird.

Brian Dean: They must have.

Brian Gongol: So that was all strange, then we were getting drunk dialed here in the studio, and you get that going on then the Twitter conversations...

Brian Dean: Meaning, because we were taking some phone calls from people who were...

Brian Gongol: Inebriated.

Brian Dean: Yeah, it seemed that way anyway.

Brian Gongol: I'm pretty sure you're right. I'm pretty sure that that was the condition they were under. If you'd like to sober dial us we welcome that at any time. You can sober dial us...

Brian Dean: I gotta make sure we're in delay.

Brian Gongol: Yeah, 284-1040 or 1-800-469-4295. That's for sober dialers only. I mean maybe if it's sufficiently entertaining drunk dialing we can take it, but I don't want to encourage that behavior so...

Brian Dean: No, no, I'm not gonna take that.

Brian Gongol: In fact I think it's against FCC rules to put somebody, to knowingly put someone who is intoxicated on the air.

Brian Dean: Right.

Brian Gongol: But you know, it's hard to tell really. Really, if WKRP told you anything about the world, then Johnny Fever was drunk all the time when he was on the air.

Brian Dean: Yeah.

Brian Gongol: Of course that was also a TV show...

Brian Dean: That was the 1970s.

Brian Gongol: That's true.

Brian Dean: That was a totally different era.

Brian Gongol: Well, you know...

Brian Dean: That was thirty years ago now, so.

Brian Gongol: There's a lot of truth, though, to "WKRP" and "NewsRadio", two comedies about being in broadcasting, so I can't say that either of them really missed the mark by all that much.

Brian Dean: [laughing]

Brian Gongol: Because I've known Les Nessman types who would tape out the area where their desks should be and block off office spaces where none exist otherwise. I've known these types. They have roamed the halls in studios I have shared. So I won't say anything further because I don't want to incriminate anybody in particular, but [clears throat], but anyway, we know that it happens. How are you doing this week Brian Dean?

Brian Dean: Well, you know, I've been sort of in and out of a cold.

Brian Gongol: That's no good.

Brian Dean: Yeah, but it's that time of the year. I think it all just catches up to me by the end of January, which is where we are, the end of January.

Brian Gongol: Oh, thanks for reminding me.

Brian Dean: And so, boom, it's right around when I start to think about doing my taxes. I get ill.

Brian Gongol: [laughing] Is this psychosomatic?

Brian Dean: Well, it just sort of, it fits together. So usually I'm doing my taxes when I can't really see straight, but it all seems to work out just find in the end. So...

Brian Gongol: Well, that works out. I would generally try to avoid doing things like operating heavy machinery or signing federal paperwork while under...

Brian Dean: Federal forms, yeah.

Brian Gongol: ...under the influence of anything including cold medication.

Brian Dean: One thing that I did do this week and I had commented, you know, made a comment to you a number of weeks ago that I would not do this, but I have done it.

Brian Gongol: Yes, you capitulated.

Brian Dean: I did. I purchased a data plan...

Brian Dean: for my cell phone so now I have the internet on my phone which I wasn't going to do, but then ... well I did it and then I informed you by text message

Brian Gongol: yep

Brian Dean: that I had broken down and done that

Brian Gongol: following my prediction

Brian Dean: yep

Brian Gongol: I predicted this would happen

Brian Dean: well there

Brian Gongol: it's too enticing

Brian Dean: mhm

Brian Gongol: it's really too enticing, you can't avoid it, it's at some point or another you think wow, well in your case you were shopping with your daughter

Brian Dean: mhm

Brian Gongol: and were just looking for something to do

Brian Dean: well yeah that was part of it I mean you know people need to go put on there own clothes and pick out there on phone and you know a teenage girl does not need a 43 year old man shopping with her at least wandering through the stores

Brian Gongol: well

Brian Dean: or the daughter trying something on and the 43 year old man stuck in the teen store, that's just wierd so

Brian Gongol: yeeeah that could get awkward

Brian Dean: I was reading articles on my phone

Brian Gongol: which is convenient

Brian Dean: yes

Brian Gongol: and that's what those data plans are all about, that's what they are wonderful for and one of the things you have already discovered though is that they don't all offer mobile version of the

Brian Dean: no

Brian Gongol: sites

Brian Dean: no a lot of websites are not compatible with the phone

Brian Gongol: mhmm

Brian Dean: many are I think the smart websites certainly are, some automatically will know whether you are using a pc, laptop you know standard computer or using a mobile phone, a wireless and so that's interesting

Brian Gongol: I have been frustrated for years because I have been begging and pleading for us to have a mobile friendly version of which unfortunately we do not and that has really frustrated me because I think of all the different ways it could be useful, I have developed a mobile version of my own personal website, its actually the very same site it just calls up different pieces to assemble the pieces to appear on your screen because I've been a hugely enthusiastic

Brian Dean: well there are a lot of great things on WHO radio dot com

Brian Gongol: absolutely

Brian Dean: they have fancy, you know graphics that look great on one of these fancy monitors you know or on your laptop, on your HD laptop, I have an HD laptop by the way

Brian Gongol: Is this new too?

Brian Dean: This is new, yeah

Brian Gongol: wow congratulations

Brian Dean: yeah I am very excited, umm so

Brian Gongol: you've been kick-starting the economy your the reason the economy grew at five point two percent or five point seven percent

Brian Dean: actually this particular laptop has been provided by the taxpayers help

Brian Gongol: ooooh

Brian Dean: Waukee community school district

Brian Gongol: Nevertheless, the economy has been stimulated.

Brian Dean: so anyway but that is yeah uh very nice its much faster than the computer I had been using, but very very nice but you know those fancy websites that you know a lot of programmers where you know, they need to make something that looked wow on modern computers well now as more and more people are using the mobile phone as the device to get information, how important are these giant pictures?

Brian Gongol: Oh exactly it doesn't do much good to see a picture that is the size of your 11x17 monitor when its going to be appearing on your 1x2

Brian Dean: yeah, 2x2 or 2x3 something like that

Brian Gongol: yeah but has 320x240 pixels, its not going to do much good and it gets to a subject we have had here before on WHO and its a theme you can guarantee will be repeated over and over again the right medium for the right message

Brian Dean: yes

Brian Gongol: I mean you can say the very same thing and mean something different when its in print or when its spoken or when its shown as a video, when its on a website, they do different things even if its the very same message so you have to know which one is appropriate to deliver which message when it comes to getting information out quickly, obviously you have the natural choice of things like radio or we can communicate to you instantaneously but if people then want to find the information then rather than have it served up to them radio is a push medium. We deliver it to you; you don't have to go looking for it. Whereas, if you are in a pull-type medium where you have to go look for it, well if that's the case on the Internet it would be best if people can pull that information from you from a site that gets to them the way they want it. I mean, it's predicted that within two years a billion people and I mean billion with a B -- like in terms of McDonald's and their terms of "billions and billions served" line -- that there would be a billion people surfing the web on mobile phones and mobile devices by 2012 that's not surprising to me I expect it to occur but I tell ya: If you are in charge of any, or have any access to, or control over, or authority related to, any website and are not encouraging them to make a mobile version of it, you're crazy. You have to do it.

Brian Dean: Foolishness. And you know interestingly today as well while I was at the mall I was and waiting for my daughter to get done with her shopping I was just sitting it one of the nice chairs that are available at the mall older people like me just sitting around and this nice man who was just walking around the mall stopped by and just chatted, you know. Classic Iowa moment, I think it was, where two total strangers sitting at the mall struck up a conversation. So we were chatting. He was noticing that I was using my mobile phone, you know, for texting and for the internet and so on and he said "You know that phone you have is just simply too small for me."

Brian Gongol: Interesting.

Brian Dean: And he said "I would like to be able to use one of those but..." Tactically, he could not use a phone of that size and I was thinking to myself instantly why don't the phone companies, you know whatever, the Sprints and who...or, you know, the people who make the phones. I guess it's not Sprint and AT&T and Verizon...

Brian Gongol: The Motorolas, Sony...

Brian Dean: Yeah, those ones. LG and so on. Why don't they make a bigger phone for folks who are older? Alright? Maybe don't see as well. My wife says I'm not going to use the phone to read the e-mail because I can't see on them. I'm like wait a minute, so she's at that age where she probably needs bifocals.

Brian Gongol: Aah, but don't tell her that. Oh, don't tell her that.

Brian Dean: I'm not...well, no or broadcast it over the air.

Brian Gongol: [laughter]

Brian Dean: And so I thought, well why isn't there a bigger device? You know Apple came out this week with the iPad.

Brian Gongol: Yes

Brian Dean: Which is not a phone, not a computer, but sort of something there.

Brian Gongol: The size of a sheet of paper.

Brian Dean: Yeah.

Brian Gongol: More or less.

Brian Dean: Okay. And so why not have something that's bigger? You know we make fun of the old brick phones, the brick-sized phones, cell phones of the 1980s.

Brian Gongol: Right.

Brian Dean: Early 1990s. Late 80s, early 90s. But you know, maybe something that's like that. A bigger version of these QWERTY phones that we have, maybe twice the size, that would be easier for somebody who's say over 70 to use.

Brian Gongol: To text.

Brian Dean: And to be able to use in all the ways that we talk about on this show or you talk about on the Wise Guys or that we hear about all the time...what's coming, what's coming, what's coming. Instead of making them smaller and smaller and smaller, maybe they need something that's a little bit bigger.

Brian Gongol: And it's interesting. I know there was an effort for a while there to make I think it was the Cricket phone or something like that where it was a phone with very large buttons

Brian Dean: Yeah

Brian Gongol: But it wasn't designed to do any of the things that Smartphones are supposed to do.

Brian Dean: Right, right, just a standard phone call phone

Brian Gongol: Exactly, but as more and more people use their phones for more than just making phone calls. In fact, anymore, most of what I use my phone for has nothing to do with making a telephone call.

Brian Dean: I use my phone. I make 77 minutes worth of phone calls.

Brian Gongol: Isn't that amazing?

Brian Dean: Not very many minutes of talk at all.

Brian Gongol: But you're communicating --

Brian Dean: I communicate all the time.

Brian Gongol: -- more than ever before.

Brian Dean: More than ever before

Brian Gongol: Because there's text messaging and now you have your data plan.

Brian Dean: Right.

Brian Gongol: And you're certainly going to start checking your e-mail.

Brian Dean: I check my e-mail on the phone, sure.

Brian Gongol: And with all that going on, we're using those devices more than ever before to communicate more than ever before, but we're not just holding them up to our ears and talking.

Brian Gongol: No.

Brian Dean: So that evolution does tell us that hey, you know if you have any way you can try to exploit this change for money, it would be a really good idea to do so. This would be a great opportunity to look like a champ at work. If you have a company that has a website that doesn't respond to mobile browsing, point out that within two years, it's expected that about 20 percent of the world will be surfing the web on their phones. You don't want to ignore 20 percent of the world.

Brian Dean: No, and a guy like Brian Dean decided he needed to have mobile access to the internet.

Brian Gongol: And you were a stalwart anti-mobile browser about two months ago.

Brian Dean: I was, yeah, yeah. Well, you know, I come over to the other side, you know. I was an early adopter of the cell phone. I thought that was a pretty good thing.

Brian Gongol: Right.

Brian Dean: Slow to use text messaging or anything else and I had an internet phone, the very first one that came out, because it was provided to me as a trial sort of thing. Use this, it's our best version.

Brian Gongol: Sure.

Brian Dean: -- with some things that I did in business. Otherwise, I like "Eh, whatever, you know I'm not going to use that."

Brian Gongol: You were resistant.

Brian Dean: I was resistant and that was way back at the beginning of the digital cellular era and the text message it just seemed very slow to me, but then the quick message or message to many people at once--the things that I do with my speech program at the high school. I can send out a reminder to 10 or 15 people very very quickly. Practice at seven o'clock. Remember your whatever, you know, and boom it's out there instead of making 10 or 12 phone calls.

Brian Gongol: Right.

Brian Dean: It's very very quick.

Brian Gongol: Plus if you're dealing with a person like me who's really atrocious at handling voicemail. I really just hate voicemail, I don't why, but I do. It really makes life easier if you can just get all of the information you need in the text message where I can read it and know it and refer to it again in case I need to. Especially if you're giving me directions or something like that. So, see, the right message--the right medium for the right message, it makes sense, it works. Now, there's just a need for more people in business in general to clue in on the fact that everybody's using this now. More and more people are using it, and everybody will be using it within about 2 to 3 years -- so get ahead of that train, get ahead of that parade, everybody's going to be there soon, don't be caught not knowing what you're doing with all of that. It's at least a minor suggestion, and it's actually one more reference as we've made many times in the past here on WHO Radio, to planning ahead. Which as it turns out is one of those skills that seems to be in very short supply- not just in America, but everywhere in the world today.


Brian Gongol: I like to think about different ways we can use technology to make life better all the time, especially if we can do it in ways that are cheap. I wonder if you couldn't use services like Twitter or Facebook status updates to track the mental health of individuals. I would imagine if you actually could use searching for specific terms and phrases to find out, for instance, if someone is too frequently drunk Twittering...

Brian Dean: Ha ha ha

Brian Gongol: Or, you know, may have very serious, you know, I mean if one is in fact abusing alcohol that's obviously serious, but you know, I mean otherwise...

Brian Dean: I'm impressed that someone could, you know, type something in, under that circumstance, I mean... whether it's on a traditional keyboard or...

Brian Gongol: Well, ha ha...

Brian Dean: ...a small keyboard, or using a regular cell phone without a keyboard, wow!

Brian Gongol: I will just say that there have been times when instead of doing something unsafe like driving myself when after I've been out having a little too much fun with friends, I have used text messages to ask for a ride, which has always been a good and very safe way of going about that, and I have had, even in these of most extraordinary occasions- bachelor parties and things like that- I have perfect punctuation in my text messages.

Brian Dean: Wow.

Brian Gongol: Even when quite well out of it, otherwise.

Brian Dean: Hmm.

Brian Gongol: Yes. It's hard.

Brian Dean: I try to do that, but you know, my... since I am older my thumbs don't always hit every key just sometimes I'll misspell something and think even when I've sent the text message to you, I meant to say I broke down and got the data plan, I think I typed in 'I brike down'.

Brian Gongol: Oh well, I...

Brian Dean: The 'i' was by the 'o' on the keyboard...

Brian Gongol: Anytime I get the pleasure of correcting an English teacher about English I feel...

Brian Dean: I'm just so darn proud

Brian Gongol: ha ha ha

Brian Dean: You know, I did take a call from a listener who was, um, you know, sober...

Brian Gongol: Yes

Brian Dean: ...was paying attention and actually had a question related to these, you know we talked about the iPad and a number of things about being able to read books using that kind of device, or the Kindle...

Brian Gongol: Right

Brian Dean: ...which is another one out there, and she asked a question about Amazon and a lawsuit and so on, that was part of that too. Is that something that you're familiar with? Because I am not, I know that there were some issues about, you know, whether those all type of books are available that way, and what all that means.

Brian Gongol: It's goofy because there are so many layers to what's going on right now. There is the dispute over what can be distributed and what can't digitally. There is what can be reproduced, and what can't. There's whether Google can go out and search for new books and scan those things in, and put it in its book store...

Brian Dean: And that's something that they've been working on, right?

Brian Gongol: Oh yeah!

Brian Dean: Try and scan every book, or as many as they can.

Brian Gongol: It's their, part of their on going effort to, as they say, organize and distribute, or something like that, the world's information.

Brian Dean: Wow.

Brian Gongol: Which, is interesting because they're absolutely right. It's true, it's absolutely true. And, what's utterly fascinating about it is the folks at Google are seeing into the future, farther than a lot of other folks are. They do get this right. Now, there are a lot of things about Google that I'm critical of. I'm critical of several of the things they have done. I also think that in the long term, the more Google spreads itself thin, it's going to have a difficult time remaining number one in search. Now, that doesn't mean that the company won't survive, but just like other companies end up evolving into other things, in other fields, in other sectors, they may as well.

Brian Dean: But, so what if you're number one in search? If you have a better thing that you are able to provide...

Brian Gongol: Absolutely right...

Brian Dean: Whoop-dee-doo if you're number one in search.

Brian Gongol: Well, it's just like General Electric started out as a light bulb company, but today they make as much money off of finance as off of anything else. So, certainly, companies evolve, and that's a good thing for them to do. One of the interesting things they have clued in on at Google is essentially- to really organize and distribute the world's information you have to have the words, and you have to have the words stored in a text sort of format. Now, they would argue that you can do these things digitally. I am still as enthusiastic as I am about technology, and as huge as I am a proponent of many technological advancements, I still believe that books need to be printed. I still think that books need to be paper, and ink. Not because...

Brian Dean: In the pre-show we were talking about this.

Brian Gongol: Yeah, I just went to the bookstore today; and part of the reason is, if you look in an old bookstore you'll find that it's very difficult to locate any book that's printed from before 1900 anyway. But those that do survive, you still have the physical presence of that text. There are files that I wrote in college that I can't open up on a computer today because the programs just don't work right. The compatibility isn't there. Now the thing that Google has clued in on here that I think is really important is that they're trying to find ways to organize all of the information that they can find into word clusters and to get it into a shared, basic, common data format in the text. So as they're searching all of these old books, not only are they taking scans which they show on the screen, they're also doing a screen capture to text conversion. So they're saving a data file with just the text there.

Brian Dean: Very nice, OK.

Brian Gongol: So that it's searchable because it's not searchable unless you can find the words. It's also what I've said before and I again guarantee that they're doing with Google Voice, Google Voice is their service that allows you to setup a phone number and then that phone number can be used for any number of purposes.

Among them though, you can have people leaving voicemail messages for you; and if people leave messages for you there, Google Voice transcribes those messages, or at least attempts to do so, and so far the results are not all that great. I mean you can get the general gist of what's being said, but usually they're just not very good. That's because voice to text transcription is still very, very new. It's still in its infancy and it's just not very good because doing that with language is very, very complicated. It's part of why our brains are so well-evolved and well adapted and computers still haven't caught up to it. It's very complex.

I think what Google is trying to do with Google Voice, among other things, is to get people to leave these voice messages, and they're actually now offering that when people leave messages on your Google Voice number, you can tell them was this transcription useful, yes or no? And you can say if it was useful or not useful, and you can secondarily say that you submit it to them for further review to help them refine their voice to text program. And the reason they're doing this, I guarantee you, is because they want to be able to transcribe all of the language, all the spoken language, all the text that exists within podcasts and radio broadcasts, and television broadcasts, and YouTube videos and everything else that appears out there where there's spoken language they need to get into a searchable format which again, is text. They're doing it through Google Voice and that's why they're offering Google Voice for free because it's worth it to them to get a huge data set of voice messages that are transcribed from people of all different backgrounds, all different accents, all different speaking speeds.

You and I speak at a very high rate, Brian.

Brian Dean: Yeah, I didn't realize it, how fast we speak, yeah.

Brian Gongol: I was just accused on Twitter tonight of slurring the speech here. No, actually I'm trying to slow myself down a little bit because it turns out that you and I normally speak on this show, according to the transcripts I've been getting of the program, we've been speaking at a rate of about 200-215 words per minute.

Brian Dean: That's a lot of words.

Brian Gongol: That's a John F. Kennedy speech, and John F. Kennedy was a fast talker. I mean really fast. We're talking 30% faster than everybody else. It's good to slow down a little.

Brian Dean: We have so much to say and we only have an hour.

Brian Gongol: That's right.

Brian Dean: When the show was two hours long I think we stretched it a little more, you know. Now we have a lot we have to say.

Brian Gongol: Exactly, and so we're the micro-machines men. Remember the Micro Machines guy from the old commercials back in the '80s and '90s, that's what used to happen and what still happens here. I'm trying to bring it under control a little bit. But if you think about it, the transcript of a show just like this comes up with almost 17 pages of worth of text. I shared one of those with you.

Brian Dean: Yeah, and that was just an hour's worth of programming or a little less than that since what, we started about eight after the hour.

Brian Gongol: Exactly, and if you imagine this station is on the air 24 hours a day, 7 days a week, in a given day we're producing a book; literally a book worth of content, a huge book worth of content. If it were all printed and bound, it would be probably a 300-400 page book by the time you get it all formatted out. Over the course of a week, it's literally going to take up the size or the space of an encyclopedia set. So what really ends up happening is all that spoken data is lost unless it's captured. I think Google is trying to develop the technology to capture it, format it as text, and then make it searchable so people can go back and find it; and I think when that happens, that will so many times over multiply the volume of content on the Internet, I think we all going to be flabbergasted by, because we are surrounded by speech based media all the time, which is kind of flow through us, we don't capture it, whether it television, radio, everything else. And if you don't capture that, then you're loosing all of that data, it sort of goes off into space and then never comes back again. And I think that what's Google is trying to do. I think that'll be fascinating, fascinating soft watch. So, they are looking into the future, apparently the folks behind the old age, the old whisky age, celebrated men who thought ahead of tomorrow, or beyond tomorrow, or something, a man who planned beyond tomorrow. This is of course back of pre-"Mad Men" age of ultra-sexism, it was only thought what man would think that far ahead, wrong. But that was that was thought at the time, it does reveal a few things, I think that we are very quick to dismiss and thinking ahead. This is why I am a huge proponent of businesses, organizations, institutions of all sorts making plans, and I mean making really long-term plans. And I think it applies whether you're talking about a business, or you're talking about a church group, or you're talking about a school district, or community, even a family should have a long term plan. And I don't mean this to suggest that I am some fan of Mao's little red book and thinking that we shall have five year plans, Stalinist proposals. That's not what I'm suggesting. But I am saying that when pilot takes off from Des Moines to go to a place like Denver, here she has to file a flight plan, and that flight plan has to take into account where am I leaving from, where am I going to, what weather am I likely to encounter along the way, are there any restrictions on the airspace between here and there, how much fuel am I going to use and do I have enough. You have to account for several different factors that you're properly prepared for the possibilities that you may encounter along the way. And I think what a business plan or any other long term plan is just like that, and I think we set our sides far, far too short term. You and I talking about mobile websites, mobile access for websites. If in two years most everyone is going to have this almost as a standard feature run most cell phone plans, here in the United States. It's incredibly short-sighted not to accommodate for that. That's only two years away, and yet how many businesses have already taking action on that, how many organizations have taken action to be prepared for that sort of thing? Very few have. So right now we're acting as though a year to ahead is to far to look. And yet, what got us into all of the trouble, especially the economic trouble of the last two or three years? Short-sightedness was what it was. So if you can't look down the road, a little further ahead than we used to do it than you are not going to get where you want to be going. And now there is good news here and I celebrate this is a capitalism baby prize this week. Ford is actually going to be hiring in the Chicago area, they're actually going to start building more Ford Explorers there.

Brian Dean: Really, the Explorer?

Brian Gongol: The Explorer is such demand.

Brian Dean: The SUV?

Brian Gongol: The SUV. Believe it or not.

Brian Dean: The economy must be turning around at last.

Brian Gongol: It's an early indicator, isn't it?

Brian Dean: My guess is only about 2 but 2.25, 2.27 a gallon, I guess, yeah.

Brian Gongol: It's been a little cheap lately.

Brian Dean: Relatively peaking.

Brian Gongol: Yeah, exactly. Well, we're never going to go back to the pre-Gulf War One days of may be ninety cents gallon gas.

Brian Dean: That's when I bought my Explorer. I tell you that, that was like, it was, well, I shouldn't say it was a perfect storm, but I mean when I bought that car, my first SUV, suddenly gas plumbed into 89 cents a gallon. I was driving everywhere, I was just keeping in four wheel drive all the time.

Brian Gongol: Honey, I need to get the mail at the end of the driveway!

Brian Dean: Exactly. Look at that hill over there, I need it to been driven up! What? Foot and a half a snow, nah.

Brian Gongol: That's all right. If I had more wheels to drive with I would drive in more than four-wheel drive.

Brian Dean: Let me tow something!

Brian Gongol: But that is in such demand that they're in fact hiring another twelve hundred people in the Chicago land area.

Brian Dean: Well, consider it, that Ford, what's their competition anymore.

Brian Gongol: Well--

Brian Dean: I mean General Motors, and Chrysler, now Toyota, Toyota cars are killing people -- so, my gosh!

Brian Gongol: Just a general reference for you, am I have to preface this with I'm a Toyota shareholder, so I have invested interest, I have a horse in this race as they say. I want them to get this solved very quickly and make it go away. Just like Tylenol acted very quickly then there was poisonings in Chicago back in about 1980. They swiftly took all of them off the shelf, fixed them all immediately, got... in a case--

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